I really didn't want to comment on this, it seemed self-explanatory. The incident where United Airlines beats up a passenger to reassign his seat to a higher priority staff member, followed by the CEO declaring he was belligerent, the corporate lack of apology, followed by later acknowledgement and apology (damage control as the situation escalated in the media).
The CEO, Oscar Munoz, you're garden variety corporate sociopath, even in the face of overwhelming evidence of abuse - video footage, denying, blaming the passenger, in small things you find worlds of detail. The apology, well, given the circumstance, the duress that finally forced it, no, thanks, if there's a board of directors they should be looking for another CEO right about now.
That, of course, wasn't the only misstep they made. There was the Scorpion on the Plane, accidents happen (more often on United). There was the man who was threatened with handcuffs if he didn't give up his seat to a higher priority passenger. And, just in, United Suspends an Employee over threats, rude treatment of flyers.
It's good they're getting all this publicity, they deserve it, they are the perfect example of how power corrupts, absolute power corrupts absolutely. And, imagine, especially now, what a terrible place that must be to work - the culture - toxic as it gets, reeking of implicit arrogance and abuse, now being faced with an army of increasingly hostile and fed-up passengers...
UPDATE: Apparently the abundant bad PR has had consequences for Mr. Munoz. Trivial, but we can hope it signals a change in their corporate culture.