"As long as there's none of those damned commercials" I tell the clerk as I buy the tickets, "Absolutely none" he tells me, "the film goes right into the movie...".
Now these commercials, the best, the Bronze, Silver and Gold Lion winners from Cannes, they're great. Some are better than great, most have far more insight, originality, depth and emotion than James Cameron's entire life's work. Links to some of the more memorable below.
Allstate: http://www.youtube.com/watch?v=1DU5LKoC1A8 - You know it's going to be good when the narrator tells you he's your son. The other Allstate commercials with Mayhem are worth watching as well.
Drink Driving - Brandhouse: http://www.youtube.com/watch?v=_JWUXXXJq8k - Like being a woman on Plenty of Fish...
Heineken - The Entrance: http://www.youtube.com/watch?v=ZcX1PTOmvO8 - Which only serves to remind me how much I need to improve my party skills....
Nike: http://www.youtube.com/watch?v=cl0IlD4qLUM - Deep pockets can buy you great advertising. Love the ad, despise the corporation.
Indian Train: http://www.youtube.com/watch?v=rzEKCYb6zzU - Just for the WTF factor. I mean, WTF.
Tippex - A hunter shoots a bear: http://www.youtube.com/watch?v=4ba1BqJ4S2M - Clever Viral, try and stump the hunter. Go on.