Just to be fashionable, the latest from Netflix by Charlie Brooker of Black Mirror fame.
Now #1, I didn't enjoy it, but #2 - there was a lot to appreciate in it. Meaning my enjoyment is separate from the quality of it. It was - brilliant, inspired, well realized, worked across a variety of meta-levels, it was, in short, perfect, and in some dark sense probably reflects the future of entertainment - not the pause and choose - this will be done by eye tracking and details that grab your attention in the picture, your gaze alone will be enough for the computer or "television" to predict what choice you'd make, and provide you the "ending" you most would enjoy or appreciate.
That said, like with YouTube and Cellphone companies and the internet and banking, credit-cards, GPS, etc, etc, this is just one more step towards corporations "knowing" their audience, and knowing is synonymous with manipulating and what has been so far a very a dark governance.