Tonight's documentary is the new Morgan Spurlock documentary on embedded advertising and product placement in films.
Now he's an amusing and sympathetic character/narrator, but as he makes the sponsorship deals to make this film his hands are slowly tied.
It's mildly entertaining, light, nothing you didn't know but well presented, the only criticism would be that the material was a little thin for a full length documentary, and despite the amusing product plugs and endorsements and awkward moments with potential clients - it - well, it seemed to lack pacing...
My opinion. Slightly amusing, but probably not worth going to see. That said, I'd buy all the products that assisted in the production of this if ONLY for the reason that it took some considerable balls and courage to get on board with Spurlock in a film that they should have intuitively known was damning of advertising in film. And sponsors included Mane & Tail human/equestrian shampoo, mini-cooper, and POM Wonderful, amongst others.