I see these around a fair bit, used to find them in bags of pens & pencils for $1, they are collectable - expensive, after a fashion, although not to my taste. A little too slim and dainty.
My preference, of course, is Mont Blanc.
But I was reminiscing the other day about when I first heard of them - at an overstuffed nightclub in Edmonton, somewhere towards White Avenue, there was a bunch of older women flirting with me - by flirting I mean out-and-out lewd and lascivious, and there was a man with them, kept talking to me and telling me that I needed a Cross Pen so that all the women would know I had a big gold dick.
I didn't particularly care, but it made an impression and the image stuck, and so whenever I see a Cross pen I imagine the kind of guy that wants to show off his big gold dick, and I buy it and pass it on...